Combat Sports Sponsorship
Combat Sports Sponsorship in the UK
Five disciplines, the gyms behind them, and one place for brands to find the athletes worth backing.
- Disciplines
- 5
- Sponsor access from
- £99/mo
- Commission on deals
- 10%
- Cost to athletes
- £0
The state of it
An entire industry running on group chats
UK combat sports produce some of the most committed audiences in the country, and almost none of that attention is organised commercially. Fighters chase sponsors through direct messages. Brands with real budgets have no reliable way to find anyone below the top few names. Gyms with hundreds of members through the door every week never get asked.
Official Athletes exists to make that market legible: approved profiles, published packages, honest pricing, and a record of what was actually agreed.
Choose your discipline
Every sport sponsors differently
A patch on a gi, a set of Thai shorts, a walkout, a wrestling singlet and a gym wall are not the same product. Each discipline has its own page with the formats that genuinely apply to it.
Boxing
Amateur, white-collar and professional fighters working in eight-week camps.
Explore
MMA
Regional and national mixed martial artists with long-form content audiences.
Explore
Brazilian Jiu-Jitsu
Gi and no-gi competitors producing technique content all year round.
Explore
Muay Thai
Nak Muay competing often and funding almost all of it themselves.
Explore
Wrestling
Freestyle and Greco-Roman competitors, plus professional performance wrestlers.
Explore
Gyms & Fight Teams
Facilities, coaching teams and rosters — one partnership, a whole room.
ExploreHow sponsorship happens here
Four steps, no intermediaries
- 01
Subscribe for access
Sponsor plans start at £99/month and open the full directory of approved athlete and gym profiles.
- 02
Search and shortlist
Filter by discipline, weight class, city, audience size and sponsorship availability, then save the profiles that fit.
- 03
Message directly
Open a conversation with the athlete or gym themselves. There is no agency layer and no gatekeeper.
- 04
Agree a proposal
Deliverables, value and dates are recorded in a proposal both sides can see, with the 10% commission shown in full.
“The talent has always been here. The money has always been here. Nobody built the room where they meet.”
Official Athletes
For athletes & gyms
Free to be found
Building a profile costs nothing. Set out your record, your audience and what you can genuinely offer a brand, then let sponsors come to you instead of chasing them.
For sponsors
Search instead of asking around
Access from £99/month opens the whole directory across five disciplines and the gyms behind them, with messaging and proposal tracking included. 10% commission on completed deals — nothing hidden.
Straight answers
What this platform is
- Early access
- The marketplace is live and still being built out in public.
- Reviewed profiles
- Public profiles are reviewed before they are approved and listed.
- Internal messaging
- Conversations stay inside the platform between the two parties.
- Proposal tracking
- Every sponsorship conversation carries a status you can follow.
- Clear 10% fee
- Charged on completed deals only. No retainers, no agency markup.
- No guarantees
- Listing a profile does not guarantee sponsorship, and we are not an agent.
Payment processing is not live yet — sponsorship payments are settled directly between the parties. Read our Trust & Safety commitments.
Questions
Before you start
- Which combat sports does Official Athletes cover?
- Boxing, MMA, Brazilian Jiu-Jitsu, Muay Thai and wrestling, plus the gyms and fight teams behind them. Each discipline has its own page because the sponsorship formats genuinely differ between them.
- How does the platform work?
- Athletes and gyms build a free profile with their packages and pricing. Sponsors subscribe from £99/month for directory access, message profiles directly and create a proposal in-platform. The platform charges 10% on completed deals.
- What budget do I need?
- There is no set rate card. Athletes and gyms price their own packages, so the range runs from small local supporter deals up to season-long partnerships.
- Is the platform live?
- Official Athletes is in early access. Profiles, search, messaging and proposals are live; payment processing is not, so sponsorship payments are settled directly between the two parties for now.